Media Relations

Journalists reach a broad public with their editorial work. This is why communication with the media representatives is an important field of a company’s public relations work. However, journalists oftentimes don’t have the chance to travel to press events because of an increasing time and cost pressure in the editorial offices.

A live-broadcast of your press conference or product presentation allows you to reach journalists at their workplace and to rise the attention for your event. Thus you help saving their most important resources: time and money. At the same time you advance the chance of your enterprise’s media coverage. After the event, the video is available on demand. Thereby, you expand the reach of your communication activity beyond the actual event.

If you want to broadcast your event, you can either use our event streaming services or the Live module and On demand module of our IPTV Xpress system.

With the help of the IPTV Xpress Chat software you can also involve faraway journalists in your Q&A sessions and initiate a dialogue with people all over the globe. Our Geo-Block module allows you to limit the playout areas of your videos.

As an extra service you make your Powerpoint presentation or supplementary material like an electronic press kit available for download. In case you stream your event by yourself, you can use the Livepresenter module for this.

With an online media center you provide another useful research tool for your journalists. In such a media center you archive the recordings of your press events as well as image films or footage material that can be called up at any time by mouse-clicking.